Sales Training Topics

Tools and techniques proven to increase sales of brands from well to super-premium and ultra-premium priced goods, along with training content designed to improve knowledge of the consumer.

Maximize your team's performance in making and closing the sale through the use of compelling and engaging presentation tools and techniques.

My reputation as a sales trainer is "world-class" and the "best industry training we've ever seen".

Sales training programs from the basics like trade math and overcoming objections to HQ selling skills and negotiation techniques.  

Training can be created in a variety of formats:

• Webinar-based
• Self-paced learning
• Live sessions and workshops
• Keynote sessions

Discover the most effective methods to evaluate sales and merchandising opportunities in a variety of off-premise and on-premise accounts, designed to convert the shopper to purchase.

Ensure your sales teams know how to properly evaluate opportunities in On and Off-Premise Accounts, how to walk an account, and how to review the shelf and the cocktail and wine lists for opportunities.

Short, highly-focused courses designed to hone in on the unique selling proposition of your brand, ensuring sales teams understand each brand's competitive positioning and competitive advantage.

Drive the use of business math into your sales team through this thorough training on common on-premise financial measures used in North America, from Pour Cost to Margin to Drink Calculation.

Help drive sales of your brands in the on-premise  by providing your sales teams with proven strategies that help on-premise staff sell more expensive serves.