Sales Training Topics

Tools and techniques proven to increase sales of super-premium and ultra-premium priced goods, along with content designed to improve knowledge of the luxury consumer.

Maximize your team's performance in making and closing the sale through the use of compelling and engaging presentation tools and techniques.

Discover the most effective methods to evaluate sales and merchandising opportunities in a variety of off-premise and on-premise accounts, designed to convert the shopper to purchase.

Short, highly-focused courses designed to hone in on the unique selling proposition of your brand, ensuring sales teams understand each brand's competitive positioning and competitive advantage.

Drive the use of business math into your sales team through this thorough training on common on-premise financial measures used in North America, from Pour Cost to Margin to Drink Calculation.

Help drive sales of your brands in the on-premise  by providing your sales teams with proven strategies that help on-premise staff sell more expensive serves.