
Provide members with a forum to discuss and share best practices including: what does and does not work,training trends, emerging challenges, core capabilities, as well as other relevant topics of interest in the specific industry space.

The group meets twice per year–once virtually and once in-person. For in-person, easy in & easy out locations. We have a group dinner at the end of day 1.

TAllows members to compare their approach with others (e.g. structure, size, reporting relationships, budget expenditures, tools/technologies, etc.).
Our group has been meeting consecutively for over 30 years. Recent meetings have included such topics as:
Sales Training Organization Structure
Training Scorecard/KPIs
Training Budgets & Expenditures
Industry and Customer Challenges
Roles and Responsibilities of Teams
Collaboration with Cross Functional Teams/SMEs
Training Emerging Technologies
Change Management
Vendor Recommendations and Management
Use of AI Role Plays and AI Coacjhing
Training Successes and Challenges
Getting and Keeping a Seat at the Leader’s Table
Challenges of Being a Team of One

This is a new group forming for 2026. Targeted companies include flower, edibles and THC Beverage. Targeted roles include VP or Directors of Sales, VPs/Directors of National Accounts. Potential tropics could include:
Cannabis Sales Organization Structure
Scorecard/KPIs
Trade Funds/Sheltered Income
Industry and Customer Challenges
Roles and Responsibilities of Teams
Collaboration with Cross Functional Teams
Data Usage or Emerging Technologies
Operators and End User Issues
Buying Groups
GPOs
Broadline Distributor Successes and Challenges
Re-distributor Insights
Specialty Distributors Know How

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